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Concerns about compliance and legal limitations are forcing companies to re-examine how they utilize different emerging educator groups, such as Health Outcome Liaisons (HOLs). In addition, companies are also trying to better differentiate roles of these educator groups and delineate their responsibilities in order to maximize the utility they provide the diverse group of customers they regularly engage.
Best Practices, LLC conducted this study to provide information on how the roles of HOLs are evolving in the changing pharmaceutical environment and how regulatory concerns are affecting the HOL landscape. This research also presents benchmarks and insights around how companies differentiate the roles of HOLs, how the function engages with customers and future trends for the role of HOLs. Biopharmaceutical and medical device executives can use this study to determine the best practices for utilizing HOLs and eliminating unnecessary overlap when engaging internal and external customers.