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Products & Services Medical Affairs Medical Affairs Excellence

How Medical Affairs Can Deliver Value to Internal Stakeholders: Activities, Capabilities & Performance Metrics

ID: 5547


Features:

7 Info Graphics

13 Data Graphics

190+ Metrics


Pages/Slides: 25


Published: 2019


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from “How Medical Affairs Can Deliver Value to Internal Stakeholders: Activities, Capabilities & Performance Metrics”

STUDY OVERVIEW

The rising role of Medical Affairs makes it one of the most important pharma functions for driving internal success and winning public trust. However, the traditional performance metrics used by the function - such as number of thought leader engagements, number of publications in peer-reviewed journals, etc. - do not adequately represent the many intangible contributions made by the function.

To address this situation, Medical Affairs leaders need to develop compelling KPIs to demonstrate and communicate the function’s value to internal stakeholders and senior leadership.

Best Practices, LLC undertook this benchmarking research to probe the activities and success metrics that lead to an improved collaborative performance of the Medical Affairs function, thereby helping Medical Affairs leaders to communicate a strong value proposition to internal stakeholders and senior leadership.

KEY TOPICS

  • Medical Affairs Activities that Deliver Value and are Seen as Important
  • Performance Measurement Metrics that are Most Effective

KEY METRICS
  • What is the effectiveness and importance of the listed activities of your Medical Affairs organization?
  • How does your Medical Affairs organization deliver value?
  • Rate your Medical Affairs groups’ skill level at supporting internal groups with the listed activities
  • What metrics and tools does your Medical Affairs function use to serve internal groups?

SAMPLE KEY FINDINGS
  • Improve capabilities for activities such as RWE and performance evaluation: These are two areas respondents said Medical Affairs’ expertise was weak in; yet RWE is the information medical uses to show value to payers and performance metrics demonstrate the function’s value to internal leadership.

METHODOLOGY

Best Practices, LLC engaged 47 Medical Affairs experts from 34 leading companies in this research through a benchmarking survey, interviews and a roundtable discussion. Ninety percent of the research partners serve at the Director / Head level and above.


Industries Profiled:
Diagnostic; Biotech; Medical Device; Pharmaceutical; Consumer Products; Health Care; Biopharmaceutical; Communications; Clinical Research; Laboratories


Companies Profiled:
Abbott Vascular; Accera; Actelion; Ascensia; Astellas; AstraZeneca; Bayer Healthcare; Boehringer Ingelheim; cipla; Eisai; EMD Serono; Ferring Pharmaceuticals; GlaxoSmithKline ; Grifols; Heron Therapeutics; Intercept; Ironwood; Janssen; Johnson & Johnson; LEO Pharma; MedThink; Merck KGaA; Merck Sharp & Dohme; Novartis; Novo Nordisk; Pfizer; Roche; Sage Therapeutics; Sanofi; Sanofi Pasteur; Santen; Sunovion; Teva Pharmaceutical Industries Ltd; Vifor Pharma

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.