How Medical Affairs Creates Value & Relationships with External Groups: Payers

STUDY OVERVIEW

But with payers a relatively new external group for Medical Affairs, organizations are still working out which functions and activities resonate best with managed care organizations. Best Practices, LLC performed this research study to probe Medical Affairs' roles, tools, effectiveness and success metrics in serving payer groups.

This study will help Medical Affairs leaders identify the tools, activities, services that peers are utilizing to interact with payers. It also provides key performance indicators and best practices to demonstrate value to payers.

KEY TOPICS

• Executive Summary
• Interactions with External Groups
• Tools, Roles, Services, KPIs and Interactions Timeline: Payers
• Benchmark Participant Demographics

SAMPLE KEY METRICS

• What external groups does your Medical Affairs organization work with
• How important are these external groups to your Medical Affairs organization
• How effective is your Medical Affairs organization's work with these external groups
• Which functions within your Medical Affairs organization have a role with payers
• What tools does your Medical Affairs organization use to showcase value to payers
• Rate the effectiveness of these tools used with payers
• What are your key performance indicators for working with payers
• What activities does your Medical Affairs organization conduct with payers

SAMPLE KEY FINDING

• Payers rated as the most important external group. Despite a high importance of this group, MA struggles to effectively work with Payers.
• 76% of respondents work with payers, 86% of those rated their work with payers very important but only 50% said their work is very effective.

METHODOLOGY

For this research, Best Practices, LLC engaged 50 Medical Affairs experts at 33 companies through a benchmarking survey. Research participants include Chief Medical Officer (CMO), VPs, Heads, Directors, Managers/Leaders and Specialists.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.