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Best Practice Database
Product Launch » Thought Leader Development
Graphics, Summary Matrix, Detailed Process Map
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Primary medical thought leader relationships are the keystone to every successful new product launch. Pharmaceutical launch teams can use this document to improve their maintainence and expansion of key thought leader relationships to drive future new product sales. This 11-page document summarizes the key findings to maintain effective thought leader relationships and successfully manage new product launches. This document contains a detailed field-based medical management process map, a matrix of efforts from researched companies to maintain successful product launches through thought leader relationships, and another matrix of main lessons learned and challenges encountered by these companies throughout this process.