Identifying Superior Corporate Affairs and Corporate Communications Capabilities

Industries Profiled:
Biotech; Pharmaceutical; Manufacturing; Consumer Products; Diagnostic; Medical Device; Health Care; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Amgen; Bayer; GlaxoSmithKline ; Johnson & Johnson; Lilly; Lundbeck; Merck; Novartis; Novozymes; Otsuka; Sanofi; Shire; Spark Therapeutics; Takeda Pharmaceuticals; Tesaro; Teva; UCB Pharma

Study Snapshot

Best Practices, LLC engaged 18 leaders from top biopharmaceutical companies through a benchmarking survey instrument.


Key topics covered in this report include:

• Corporate Affairs Mission Statements
• Corporate Affairs Functional Activities
• Corporate Affairs Function Capabilities
• Corporate Affairs Staff and Structure
• Future Trends Impacting Corporate Affairs

• Corporate Affairs Mission:
  • Corporate Affairs groups see themselves as the means by which the corporation maintains and defends the company’s brand reputation, engages with external stakeholders, and keeps internal stakeholders informed about the firm.
• Corporate Affairs Structure:
  • Corporate Affairs groups commonly use a decentralized structure; organized by geography, product, or therapy areas.
  • Leadership of the group rests at the Vice President level or above.

I.	Research Protocol	pgs. 4-5
	Research Objectives & Methodology	pg. 4
	Universe of Learning	pg. 5
II.	Key Findings	pgs. 6-7
III.	Corporate Affairs Mission	pgs. 8-10
IV.	Corporate Affairs Functional Activities	pgs. 11-13
V.	Corporate Affairs Capabilities	pgs. 14-22
VI.	Corporate Affairs Staff and Structure	pgs. 23-28
VII.	Future Trends	pgs. 29-30
VIII.	About Best Practices, LLC	pg. 31

• Key mission of the Corporate Affairs / Communications function at benchmark companies
• Executive narratives on key responsibility area for Corporate Affairs
• Involvement of the Corporate Affairs / Communication function in key activities
• Lead / support role of the Corporate Affairs / Communication function in key activities
• Performance of participants’ Corporate Affairs group relative to their competition in listed areas
• Performance of participants’ Corporate Brand and Reputation Management performance relative to their competition in listed areas
• Performance of participants’ Staff Engagement / Communication performance relative to their competition in listed areas
• Performance of participants’ Internal Leadership performance relative to their competition in listed areas
• Performance of participants’ Product & Brand Communication performance relative to their competition in listed areas
• Performance of participants’ External Corporate Communication performance relative to their competition in listed areas
• Performance of participants’ Traditional Media Relations performance relative to their competition in listed areas
• Performance of participants’ Digital Communications & Social Media performance relative to their competition in listed areas
• Leadership level of the Corporate Affairs / Communications staff member that leads different listed activities
• Percentage of Corporate Affairs / Communications function work delivered through outsourced vendors
• Organization’s structure for Corporate Affairs/ Communications function
• Job title of the Corporate Affairs / Communications group head
• Reporting of Corporate Affairs / Communications group head
• Percentage of total headcount (all FTEs and contractors) allocated to Corporate Affairs capabilities
• Trends or initiatives expected to have a positive impact on Corporate Affairs / Communications group in the future