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25BMR




Products & Services Business Communications External Communication Excellence

Identifying Superior Corporate Affairs and Corporate Communications Capabilities

ID: PSM-347


Features:

3 Info Graphics

18 Data Graphics

530+ Metrics

5 Narratives


Pages: 31


Published: 2018


Delivery Format: Shipped


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
The Corporate Affairs or Corporate Communications function serves a wide-ranging role in an organization, from maintaining company and brand reputation to directly engaging with key internal and external stakeholders.

Best Practices, LLC undertook this benchmarking research to examine the key factors which drive
Corporate Affairs excellence in a pharmaceutical or biotech company. In particular, this report delivers benchmarks around Corporate Affairs structure; staffing and reporting; role and involvement; capabilities; and activities and budget. This report also highlights the trends and initiatives expected to have the most dramatic positive impact on a healthcare company’s Corporate Affairs function in the future.

Industries Profiled:
Biotech; Pharmaceutical; Manufacturing; Consumer Products; Diagnostic; Medical Device; Health Care; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Amgen; Bayer; GlaxoSmithKline ; Johnson & Johnson; Lilly; Lundbeck; Merck; Novartis; Novozymes; Otsuka; Sanofi; Shire; Spark Therapeutics; Takeda Pharmaceuticals; Tesaro; Teva; UCB Pharma

Study Snapshot

Best Practices, LLC engaged 18 leaders from top biopharmaceutical companies through a benchmarking survey instrument.


Key topics covered in this report include:

  • Corporate Affairs Mission Statements
  • Corporate Affairs Functional Activities
  • Corporate Affairs Function Capabilities
  • Corporate Affairs Staff and Structure
  • Future Trends Impacting Corporate Affairs


Key Findings

Sample key insights uncovered from this report are noted below. Detailed findings are available in the full report.

  • Corporate Affairs Mission:
    • Corporate Affairs groups see themselves as the means by which the corporation maintains and defends the company’s brand reputation, engages with external stakeholders, and keeps internal stakeholders informed about the firm.
  • Corporate Affairs Structure:
    • Corporate Affairs groups commonly use a decentralized structure; organized by geography, product, or therapy areas.
    • Leadership of the group rests at the Vice President level or above.
Table of Contents

I.Research Protocolpgs. 4-5
Research Objectives & Methodologypg. 4
Universe of Learningpg. 5
II.Key Findingspgs. 6-7
III.Corporate Affairs Missionpgs. 8-10
IV.Corporate Affairs Functional Activitiespgs. 11-13
V.Corporate Affairs Capabilitiespgs. 14-22
VI.Corporate Affairs Staff and Structurepgs. 23-28
VII.Future Trendspgs. 29-30
VIII.About Best Practices, LLCpg. 31

    List of Charts & Exhibits

    • Key mission of the Corporate Affairs / Communications function at benchmark companies
    • Executive narratives on key responsibility area for Corporate Affairs
    • Involvement of the Corporate Affairs / Communication function in key activities
    • Lead / support role of the Corporate Affairs / Communication function in key activities
    • Performance of participants’ Corporate Affairs group relative to their competition in listed areas
    • Performance of participants’ Corporate Brand and Reputation Management performance relative to their competition in listed areas
    • Performance of participants’ Staff Engagement / Communication performance relative to their competition in listed areas
    • Performance of participants’ Internal Leadership performance relative to their competition in listed areas
    • Performance of participants’ Product & Brand Communication performance relative to their competition in listed areas
    • Performance of participants’ External Corporate Communication performance relative to their competition in listed areas
    • Performance of participants’ Traditional Media Relations performance relative to their competition in listed areas
    • Performance of participants’ Digital Communications & Social Media performance relative to their competition in listed areas
    • Leadership level of the Corporate Affairs / Communications staff member that leads different listed activities
    • Percentage of Corporate Affairs / Communications function work delivered through outsourced vendors
    • Organization’s structure for Corporate Affairs/ Communications function
    • Job title of the Corporate Affairs / Communications group head
    • Reporting of Corporate Affairs / Communications group head
    • Percentage of total headcount (all FTEs and contractors) allocated to Corporate Affairs capabilities
    • Trends or initiatives expected to have a positive impact on Corporate Affairs / Communications group in the future