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Health Care; Pharmaceutical; Diagnostic; Biotech; Consulting; Banking; Financial Services; Insurance; Non-Profit; Chemical; Business; Professional Services; Manufacturing; Distribution; Transportation; Education; Market Research; Marketing; Public Relations; Architecture; Engineering; Communications; Aerospace; Automobile; Aviation; Computer Software; Telecommunications; Medical Device; Government; Military; Advertising; Defense; Science; Clinical Research
Abbott; Sanofi Pasteur; Gardner Assocites; Target Point ltd; AllianceBernstein; The Aspen Institute; Economic Opportunities Program; Genentech/Roche; The Bluestar Group; AsiaConnect; The Gordon Group; General Products Corp.; Union National Bank; Zogenix; Hertz Corporation; Assessment & Information group; Jefferson Associates Inc; Pearson; Kadmon Pharmaceuticals; Barr Engineering; Kiernan Group; Inc.; Xanodyne Pharmaceuticals; Kimble Chase LLC; Bayer Corporation; MedPanel; Bee Tree Consulting; MESCO; ltd; Nationwide Financial; Biotest Pharmaceuticals; Omicron Canada Inc.; Wells Fargo; One Communications; Bosch Power Tools; Parallel Consulting; Bristow Group; Porsche Cars North Americq; Oracle; Prescience International; BT Conferencing; ProVeritas Management Consulting; Celgene Pte Ltd; Reliance Industries Limited; Johnson & Johnson; Royal Thai Air Force; CIT Group; Sales Channel Europe; Citibank; City of Houston; Pfizer; Commutateur; Corium International Inc.; Inspire Pharmaceuticals; Croda Inc; Deloitte; Quintiles; Eastwest Bank; Ethicon; Kimble Chase; Roche; Honeywell; Rockland Trust Company; KPMG; Sandoz; Cloud Currencies; HCA; Sanofi-Aventis; Lockheed Martin; Stryker; Grundfos Pumps Manufacturing Corp; Sunovion; Lundbeck; Fidelity Investments; Talecris; Genzyme; Thermo Fisher; Medtronic; Vertex Pharmaceuticals; Genentech; Vimta Labs; GlaxoSmithKline; Novartis; Olympus Corporation; Avaya; Astellas; AstraZeneca; Alcon; Bank of America; Baxter Healthcare; Becton Dickinson; Bell Canada; BioCentric; Cephalon; Countrywide Financial; Elan Corporation; EMD Serono; Exelixis
Total of 183 representatives from different industry segments across 6 continents have participated in this study.
Qualitative and quantitative data for this report were collected through an online survey instrument.
Sample Key Findings
Effective Tools for External Communication: Today, various channels exist which can be used to communicate with executives. While the internet is most commonly used by two-thirds of respondents, four out of 10 respondents from the biopharmaceutical segment consider emails more effective for communicating with them.
High Importance of Organic Searches: The value of organic search engines as compared to personal has increased over the years. On average, 68% of research participants of the overall benchmark class consider organic search engines as a significant tool for gathering business intelligence. Executives are relying more on organic searches for locating work-related information. Seven out of ten executives are making use of general search engines daily to search business intelligence information. More than half of respondents in the overall and the pharmaceutical benchmark classes conduct more than 6 searches daily using general search engines.
Press Releases are Important Source for Pharmaceutical Respondents: Research participants of pharmaceutical segment derive valuable information related to their work from press releases. While more than two-thirds of respondents of the pharmaceutical benchmark class find this source very valuable, around 4 out of 10 respondents of pharmaceutical segment click or visit online press releases daily to keep themselves updated.