Key Factors in Improving Pharmaceutical Clinical Trials

As competition for clinical investigators and patients within the pharmaceutical industry continues to intensify, the need for pharmaceutical companies to improve the clinical trial process becomes urgent. Pharmaceutical companies can use the information in this document to shorten their own clincial development process. Shortening this process saves both time and the cost of conducting the studies and delivers a higher overall return on investment. This nine-page document details the way top pharmaceutical companies improve clinical development efficiency through the use of an effective communication plan.

Key Topics

• development of strategy for targeting patients and sites
• motivations of investigators to participate in trial
• communication efficiency between pharmaceutical companies and study sites
• acceleration of patient recruitment
• retention and motivation of patients

• Develop a clear targeting strategy to focus recruitment efforts of investigators and study sites.
  *Interviewed executives note that without clear and appropriate targets, dollars spent on communications programs, no matter how well designed and executed, will not yield positive returns.
• Employ timely and frequent communications to inform and motivate study sites.
  *To avert communication problems, some interviewed sites prefer communicating directly with pharmaceutical companies. This direct contact can provide quick, clear and authoritative answers to questions.
• Provide customized communication materials and benefits to retain and motivate patients.
  *Some companies offer take-home educational materials that openly discuss the study and its possible effects and outcomes. This helps retain patients who may drop out of a study because their partners or other family members feel uneasy about their loved ones taking a new drug with perceived risks.

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