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Products & Services Sales and Marketing Marketing Management Deploying Marketing Programs Marketing Communication and Promotion Continuous Improvement

Improving Internal Processes

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ID: 3689


Features:


Words: 899


Published: Pre-2016


Delivery Format: Online


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Drive company-wide improvements through a demonstration of marketing
communication’s value.
At Caterpillar, company-wide marketing communications systems are changing as a
result of one group’s customer research. Knowing that a small group can
sometimes effect organizational change, Caterpillar’s Parts and Services
Communications department conducted in-depth research three years ago to
examine dealer preferences in marketing communications. From that
investigation the group identified a need to standardize marketing
communications.

Best Practice Spotlight
Each month Caterpillar’s Parts & Services Communications unit shares relevant
marketing communications information with other internal departments.
Frequently, these newsletters simply announce the communications distributed to
dealers for the previous month; however, the Parts & Services Communications
department utilized the monthly announcement to highlight its awareness of
dealer preferences for marketing communications ...

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Automobile; Financial Services


Companies Profiled:
3M; Ford; General Motors; Caterpillar

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.