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Medical Affairs » Medical Communication
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Best Practices, LLC performed this research study to identify current booth practices such as gaming, poster/investigator receptions, and presenting US and EU content at international conferences. The study also examines booth performance measurement and how organizations are measuring the effectiveness of their medical booth presence.
This study will allow pharma leaders who oversee or are involved with medical booth displays at congresses to compare their booth practices and performance measurement approaches with peer organizations.
This study contains segments for Hematology/Oncology and Non-Hematology/Oncology as well as Large and Small Companies.
Best Practices, LLC engaged 21 Medical Affairs leaders at 20 pharmaceutical companies for this research project. In addition to utilizing a survey to collect quantitative data, the study included four executive interviews to collect qualitative data.