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Best Practice Database
Medical Affairs » Medical Communication
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Best Practices, LLC performed this research study to identify current booth practices such as gaming, poster/investigator receptions, and presenting US and EU content at international conferences. The study also examines booth performance measurement and how organizations are measuring the effectiveness of their medical booth presence.
This study will allow pharma leaders who oversee or are involved with medical booth displays at congresses to compare their booth practices and performance measurement approaches with peer organizations.
This study contains segments for Hematology/Oncology and Non-Hematology/Oncology as well as Large and Small Companies.
Best Practices, LLC engaged 21 Medical Affairs leaders at 20 pharmaceutical companies for this research project. In addition to utilizing a survey to collect quantitative data, the study included four executive interviews to collect qualitative data.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.