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Best Practice Database
Market Research, Analytics and Forecasting » Building Influence and Enhancing Business Value
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High-performance market research organizations transcend traditional roles as technical support services. They evolve to become valued business advisors to the operating units, product teams, senior leadership and other diverse corporate constituents. This document presents market research leaders with practices that focus on increasing market research departments' sphere of influence through building credibility with senior leadership and providing value-added services to all constituents. Market research leaders will also learn tactics to effectively communicate insights to key leaders, partake in high-level meetings and assess market research value and ROI.
This 17-page document also includes benchmark survey data, conceptual graphics and executive quotes.
Sample Best Practices