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The benefits of consumer acceptance can span from the establishment of name recognition/distinction and reputation to the generation and retention of patient referrals.
Earning this reputation in the market helps to engender pride and trust not only amongst staff, but amongst the various stakeholders within the community as well. It is the acceptance of the consumers that will, ultimately, have the greatest effect on a product’s success in the market, thus spurring the revenue generated by a product.
As pharmaceutical, biotechnology and medical device companies seek new “go-to-market” strategies and tactics, they have explored new ways to approach and engage patient populations. This benchmarking report examines the programs and initiatives aimed at directly affecting the lives and treatment of patients.
This benchmarking study, based on benchmark survey data and executive interviews of 45 participants from more than 34 leading pharmaceutical, biotechnology and medical device companies, was conducted to examine the programs and initiatives aimed at directly affecting the lives and treatment of patients. This report provides benchmarks, insights and best practices in such key areas as: