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Products & Services Sales and Marketing Marketing Management Designing Marketing Strategies CRM Strategies Consumer Relationships

Integrated Corporate Marketing Structure

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ID: 4730


Features:

Graphics


Pages/Slides: 30


Published: Pre-2014


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Study Overview

Corporations must completely integrate its marketing processes in order to fully realize its growth potential and profitability. Corporations successful at integrating their marketing structure demand clear understanding of roles, responsibilities, and objectives at each organizational level, as well as , develop marketing strategies that improve targeting accuracy at the local, regional, and national level. This 30-page document can help executives integrate their marketing organizations in a way that more thoroughly serves their consumers.

Key Topics

  • Clarifying Marketing Ownership and Responsibilities
  • Balancing Standardization and Customization


Sample Best Practices
  • Employ a system of checks-and-balances to create marketing alignment.
  • *Company C uses a process of checks and balances to align marketing groups, remove bottlenecks and ensure that process hand-offs among marketing functions and between marketing and sales are handled efficiently.
  • Define and differentiate roles, responsibilities and objectives of global, regional and local organizations.
  • *Company D clearly defines the responsibilities of each of its operating components in achieving the primary corporate objective of accelerating global profitable growth.
  • Create a marketing programs group to develop and formalize critical marketing processes.
  • *Company G’s Marketing Programs Group is the third group under Worldwide Marketing. This group is responsible for developing and executing traditional marketing processes. The employees in this group are marketing experts, many of which are marketing veterans hired from other world-class marketing organizations.

Methodology
The findings are based on a Best Practices, LLC benchmarking project that researched the most effective and innovative practices of companies across industries .

Industries Profiled:
Automobile; Manufacturing; Consumer Products; Distribution; Chemical; Pharmaceutical; Computer Software; High Tech; Computer Hardware; Computers; Medical Device


Companies Profiled:
Ford Motor Company; Pepsi; DuPont; SAS Institute; Pitney Bowes; Xerox; Hewlett-Packard; General Motors; 3M; Caterpillar

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.