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Sales and Marketing » Marketing Management » Designing Marketing Strategies » CRM Strategies » Consumer Relationships
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Corporations must completely integrate its marketing processes in order to fully realize its growth potential and profitability. Corporations successful at integrating their marketing structure demand clear understanding of roles, responsibilities, and objectives at each organizational level, as well as , develop marketing strategies that improve targeting accuracy at the local, regional, and national level. This 30-page document can help executives integrate their marketing organizations in a way that more thoroughly serves their consumers.