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» Products & Services » » Customer Service » Customer Relationship Management

Integrating Customer Service Communications

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ID: 4371

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Words: 4,079

Published: Pre-2019

Delivery Format: Online PDF Document

 

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This document explores in detail how several top-performing companies streamline and segment marketing and customer service communications for maximum return. Methods of combining call center and Internet operations to solve customer needs, how to target recipients of marketing and service communications, and structuring marketing communications are explained to demonstrate how these companies efficiently reach customers.

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Electronics; Computer Hardware; Computers; High Tech; Automobile; Financial Services; Consulting


Companies Profiled:
3M; Graybar Electric; Hewlett-Packard; Ford; Caterpillar; GM

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