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25DB




Products & Services Customer Service Customer Relationship Management

Integrating Customer Service Communications

DB Image

ID: 4371


Features:

Graphics


Words: 4,079


Published: Pre-2014


Delivery Format: Online PDF Document


 

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Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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This document explores in detail how several top-performing companies streamline and segment marketing and customer service communications for maximum return. Methods of combining call center and Internet operations to solve customer needs, how to target recipients of marketing and service communications, and structuring marketing communications are explained to demonstrate how these companies efficiently reach customers.

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Electronics; Computer Hardware; Computers; High Tech; Automobile; Financial Services; Consulting


Companies Profiled:
3M; Graybar Electric; Hewlett-Packard; Ford; Caterpillar; GM


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