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Business Communications » Internal Communication Excellence
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Technological advances have dramatically increased the amount and frequency of communication in the pharmaceutical workplace - in particular Internal Communication. However, the diversity of communication tools, sources, and platforms makes it difficult to ascertain the preferred and most effective Internal Communication tactics and strategies within the pharmaceutical industry.
Best Practices, LLC conducted this research to identify the most effective Internal Communication tools and how employees within the biopharmaceutical industry best utilize various communication formats to achieve organizational objectives. Specifically, this study reviews the frequency and type of Internal Communications shared and received, and the type of work-related Internal Communications viewed and forwarded with mobile devices. The largest portion of the study focuses on the which communication mediums (voice mail, email, intranet, etc.) are most effective within pharma companies for various types of Internal Communications, including general, industry, product, strategy, vendor, training, performance and others. In addition, the study presents the most effective communication platforms for communicating with superiors, peers and subordinates when sharing information regarding projects, products, training, industry, and more.
Biopharma professionals who use and send Internal Communications can use this study to identify the preferred communication formats/platforms for a sharing a broad range of Internal Communications to achieve organizational success.