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» Products & Services » » Business Communications » Internal Communication Excellence

Internal Communication Excellence: Engaging Middle Management to Align with Senior Leadership and Energize the Front Line

ID: POP-243


Features:

9 Info Graphics

19 Data Graphics

135+ Metrics

10 Narratives


Pages: 37


Published: Pre-2014


Delivery Format: Shipped


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
In this competitive marketplace, organizations need effective internal communication practices to ensure that critical leadership messages around products, strategy and goals are successfully conveyed to employees. In many companies, middle management acts as the communication bridge between corporate leadership and employees. Unfortunately, middle management can also act as a communication barrier or bottleneck that inhibits effective internal communications.

Best Practices, LLC conducted this research to spotlight winning approaches, tools, and technologies that help leadership effectively communicate to and through middle management. Specifically, this study measures the effectiveness of different communication message types, channels used, and sending frequencies. It also addresses the role of communication skills in hiring, evaluating and training middle managers.

Industries Profiled:
Energy; Pharmaceutical; Research; Construction; Non-Profit; Biotech; Communications; Chemical; Academic; Consumer Products; Health Care; Hospitality; Professional Services; Consulting; Insurance


Companies Profiled:
British Petroleum; AAI Development; MSA; GlaxoSmithKline; World Vision; Janssen; GA Communications Group; Genentech; University of Phoenix; Shire; LaVoie; KimberlyClark; illumina; Merck; AspenDental; Novo Nordisk; Pizza Hut; Thomson Reuters; Taylor Corporation; Inter Valley Health Plan; sandia natural laboratories; Franciscan Health System


Study Snapshot

Best Practices®, LLC gathered insights and performance data from a total of 26 communication leaders representing 23 leading national and global organizations.

Sample Key Findings

Company Strategy/Goals Disseminated Quarterly: Most leaders believe middle managers are well-informed regarding overall company strategy. These leaders tend to communicate company strategy and course updates to middle management on a quarterly basis.

The Communication “Importance vs. Measurement” Dichotomy: Most leaders say communication skills are pivotal in middle management hiring; however, few provide any sort of communications testing or feedback in the application process or during performance reviews. Of those companies that do provide training, much of it is merely on-the-job training rather than formalized.


Table of Contents

§Executive Brief  2
§Communication Definitions  4
§Business Issues and Objectives  5
§Key Findings & Recommendations  6
§About the Benchmark Class  7
§Message Channels  12
§Message Recall  17
§Strategy Alignment  23
§Hiring and Training Communicators  26
§Appendix   34
üLessons Learned POV  35
üGenerational Challenges POV  36
üAbout Best Practices  37

List of Charts & Exhibits

Effectiveness rating of communication channels used to inform middle management
  • Communication approaches used to nurture 2-way communications between middle management and direct reports
  • Communication channels that work best for different message types
  • Effectiveness rating for middle managers translation of senior management messages
  • Effectiveness rating for approaches used to audit communication effectiveness
  • Number of times an important message needs to be repeated in a quarter to become seeded in middle management's mindset
  • Ranking of inhibitors to effective internal communications at middle management level
  • Rating of middle management awareness of corporate strategy programs
  • Frequency of senior leadership's communication of various information types to middle management
  • Does company test middle management communication skills prior to hiring or promotion
  • Are communication skills a component of performance reviews for middle management
  • Type of communication training company provides for middle managers
  • Venues for communication training provided for middle managers