If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Business Communications » Internal Communication Excellence
Download FREE Excerpt
18 Info Graphics
20 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Best Practices, LLC conducted research to uncover current trends in how leading companies structure their internal communication groups to focus on the entire corporation or support their specific business units with respect to staffing and investment levels.
Also, this study presents different organizational models and provides trends and insights around structure and resources that communications leaders can use to compare their current structure and resources with that of leading companies.
Participants in this benchmarking research included 30 Communications executives and managers at 26 leading companies from bio-pharmaceutical, healthcare and other industry segments.
Field interviews and study analysis produced many observations and benchmark findings. Key study insights reflect opportunities across the Internal Communications Function. In terms of effectiveness, many organizations have turned to providing differentiated services in conjunction with customer and/or issue-oriented specialists to support growth and profitability.
Sample Key Findings
Differentiated Services Hold Great Value During Times of Resource Reductions: For Internal Communications, continue to employ differentiated services in conjunction with customer-issue specialists and clearly defined prioritization rules. Across industries, Communications leaders observe the most effective approach for serving internal customers is to assign staff 100 percent to either customers and/or an issue/topic. Continue to do this with differentiated service among stakeholders. Standardize prioritization rules to inform and guide differentiation. Economics, issue impact, issue urgency, and impact on company strategy/reputation are cornerstones of prioritization systems.