Internal Market Research Strategies: Employees Participation and Privacy Protection Benchmarks

STUDY OVERVIEW
BENCHMARK CLASS
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Non-members: Click here to review a complimentary excerpt from "Internal Market Research Excellence: How Organizations Capture Insights, Protect Employees and Select Participants"

STUDY OVERVIEW
Recognizing that employees are often a company’s greatest single asset, many top companies have begun to capture critical product and market insights by using their own employees in “internal” market research studies.
Best Practices LLC conducted this study to explore how companies use their own employees and employee groups to conduct primary market research. The study presents key insights on which research formats and settings are effective, what incentives are offered to employees to participate in internal market research studies, what employee types are targeted for internal MR studies, the prevalence of internal market research studies across different geographies and how participant privacy is protected.

KEY TOPICS

Effective Research Formats and Settings
Participant Targeting Strategies & Tactics
Incentives for Participants
Employee Segments & Regions Targeted
Data Collection & Privacy Protection
Official Policies for Internal MR

KEY METRICS

Effectiveness ratings for specific research formats for internal market research
Effectiveness ratings for specific research settings for internal market research
Company resources and tools used to identify and recruit participants
Does organization maintain official policy for internal market research studies
How characterize the type of policy that governs your internal market research program
What incentives do employees receive to participate in internal market research studies
What level of data do you share with internal market research study participants
Which employees does your organization target for participation in internal market research projects
What employee segment groups does your organization target for participation in internal market research projects
Does organization allow U.S.-based sales reps to participate in internal market research studies
Effectiveness rating for using employees for following regions for internal market research

SAMPLE KEY FINDINGS
66% of Companies Do Not Provide Any Incentives or Rewards for Employee Participation:
•Significant remuneration or honoraria for employees is essentially unheard of.�
•Some companies do offer some form of public recognition (20%) or modest gifts (14%).
•Participation itself seems the greatest – and least problematic – reward for most employees. �

Guidelines for Internal Studies Mirror those for External Research at 77% of Companies:
•The majority of companies use the same guidelines for internal studies as they do for external research, whereby the data privacy of participants is strictly upheld.�
•Deviations in interaction guidelines usually reflect an even stricter stance for internal studies (where individual data may not be captured) or involve the use of honoraria (which are not used internally).

STUDY METHODOLOGY
Best Practices, LLC engaged 50 Market Research, Marketing, and Human Resources leaders at 46 global organizations through a survey instrument.� Deep-dive interviews were then conducted with 7 executives to capture additional qualitative insights.

Industries Profiled:
Health Care; Pharmaceutical; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Financial Services; Academic; Insurance; Market Research; Professional Services; Manufacturing; Banking; Aerospace; Computer Software; High Tech; Medical Device; Diagnostic

Companies Profiled:
Sanofi; Farm Credit Canada; American Dental Association; Davenport University; Plymouth Rock Assurance; ORC International; GE Asset Management; Waters Corporation; First National Bank; Adler Life Sciences; LLC; Cigna; Thomson Reuters; Johnson Controls; Nissan; Citibank; Boeing; Microsoft; Aspen Pharmacare; Cadila Pharmaceuticals; ViroPharma; Janssen; Pfizer; Roche; Lupin; Wockhardt; Covidien; Daiichi Sankyo; Shire; LEO Pharma; Stryker; Biogen Idec; Boehringer Ingelheim; Teva Pharmaceutical Industries Ltd; Abbott; Mylan; cipla; Purdue Pharma; AstraZeneca Pharmaceuticals; Gilead Sciences; UCB Pharma; Grifols; Abbvie; Baxter Healthcare; Ferring Pharmaceuticals; Lundbeck

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

Internal Market Research Excellence: How Organizations Capture Insights, Protect Employees and Select Participants

ID: 5254

Features:

Pages/Slides: 30

Published: Pre-2019

Delivery Format: Online PDF Document

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