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25BMR




Products & Services

The iPad: How MSLs Use It to Deliver Science and Data to HCPs

ID: POP-252


Features:

4 Info Graphics

25+ Data Graphics

150+ Metrics

2 Narratives

4 Best Practices


Pages: 62


Published: 2014


Delivery Format: Online


 

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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
As pharma companies find it more difficult to connect with physicians and KOLs, advances and access to technology have opened doors for bio-pharmaceutical companies to adapt and enhance new processes and tools for superior performance and gain competitive edge in the market. Thus, the iPad has become a popular tool for many bio-pharmaceutical companies. However, implementing the iPad requires effective planning, resources and training in order to make a successful investment.


Best Practices LLC's study identifies the best practices and measures effectiveness for successful deployment of iPads to Medical Science Liaisons (MSLs). This study investigates how Medical Affairs functions in pharmaceutical companies are using iPads with their MSLs.

This is a 2014 published report. Click here to get updated insights from our 2017 report.


Industries Profiled:
Health Care; Pharmaceutical; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Manufacturing


Companies Profiled:
Abbott Animal Health; Abbvie; Acorda Therapeutics; Amgen; Algeta; Biogen Idec; Boehringer Ingelheim; Gilead Sciences; Jazz Pharmaceuticals; Shire; Sanofi; Cubist Pharmaceuticals; ViiV Healthcare; Mallinckrodt; Medunik; United Therapeutics; LEO Pharma; Kadmon Pharmaceuticals

Study Snapshot

This study engaged 25 leaders from 18 companies; all participants share leadership and oversight of Medical Science Liaison (MSL) groups at their companies.

Key topics include:

  • Training
  • Content Delivery and Usage
  • Syncing Tablets with CRM Systems
  • Security and Compliance Concerns
  • Measuring Effectiveness
  • Challenges and Best Practices

Sample Key Findings

Proper Planning for Content Delivery and Usage:
    • Companies should develop a content management strategy prior to device deployment. About 50% of respondents faced barriers related to content development and availability after roll-out to MSLs. Some of the top vendors that create software/applications/content: Veeva, OpenQ, Steeprock and Box.
    • Presentation quality is vital to success in using iPads. 33% of the respondents which achieved ROI noted data presentation as a key factor.
    • While 92% of MSLs used iPads to present data to KOLs, only 12% receive training on presentation skills. Reducing this gap should have improve the effectiveness of MSL presentations.

Improving Call Quality:
  • The training format used can play a crucial role in shaping the call quality that MSLs will have when using the iPads. 27% of participants that reported great improvement in call quality employed a combination of live-in-class and home study. Other companies mainly used distance learning.
Table of Contents

Executive Summary
  • Research Overview
  • Participating Companies
  • High-level Findings & Insights
  • Universe of Learning
  • Training
  • Content Delivery and Usage
  • Syncing Tablets with CRM Systems
  • Security and Compliance Concerns
  • Measuring Effectiveness
  • Challenges and Best Practices
  • About Best Practices, LLC

Sample List of Charts & Exhibits

Implementation of iPad/ Android-Based Tablets in the MSL
  • Technological Set-Up used by MSL
  • MSL to use One device on streamlining in the future
  • What device used by MSL's for deploying
  • Which department trained for deploying iPad/ Android-Based Tablets for MSL's?
  • What type of training used by the organization when distributing new iPad/ Android-Based Tablets?
  • Training program duration for iPad/ Android-Based Tablets usage
  • Training standarization for MSL's
  • Customized training programs
  • Training formats used to educate about the devices
  • Software and application creation responsibility
  • Activites performed by MSL teams
  • Integration with CRM on iPad/ Android-Based Tablets
  • CRM Integration to MSL's
  • Integration of CLM on iPad/ Android-Based Tablets
  • Security planning and procedure
  • KPI's used to measure iPad/ Android-Based Tablets for MSL teams
  • Changes in KPI performance since deploying iPad/ Android-Based Tablets to MSL's
  • Effectiveness of iPad v/s other media
  • Changes in call quality since deploying iPad/ Android-Based Tablets
  • Physician/ KOL demographic engagement with regards to the use of iPad/ Android-Based Tablets
  • Effectiveness of using iPad/ Android-Based Tablets on various MSL activities
  • ROI on iPad/ Android-Based Tablets for MSL's
  • Top three challenges while deploying iPad/ Android-Based Tablets to MSL's within the organization
  • Top three changes to making iPad/ Android-Based Tablets deploying a successful investment