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As technology continues to evolve, companies will look for ways to adopt processes and tools that improve marketplace penetration. To that end, the iPad has become a popular tool for sales and managed markets teams at biopharma and medical device companies. However, deploying iPads into the field requires significant planning, resources and training to make the investment a success.
Best Practices, LLC performed this research study to identify best practices for deploying and integrating the iPad as an innovative sales tool. The 2013 research is focused on issues of training, systems integration and application development for the iPad. In addition, the study also provides a comparative view with the same study in 2011 that can help in future budgeting and strategic planning.
These research findings provide industry metrics and insights that can serve as a reference point for sales and managed markets leaders as they seek to deploy and improve the usage of iPads in their groups.