If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Managed Care » Effective Pull-Through Marketing
Download FREE Excerpt
11 Info Graphics
4 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Managed Care formulary access is vital in today’s payer-driven market, however, long-tem commercial success for a new brand depends upon effective pull-through programs and processes to increase market share after the contract is signed.
This Best Practices, LLC study focuses on the challenges and best practices organizations have experienced in the managed care landscape that dominates the U.S. healthcare system. Key challenges in devising and executing pull-through programs have been identified to help managers avoid common pitfalls and close performance gaps in their pull-through organizations’ processes, programs and activities. Likewise, experienced pull-through executives have shared their best practices for achieving pull-through excellence in the current marketplace.
Top Pull-Through Challenges
In all, 33 pull-through leaders and executives at 24 global biopharmaceutical companies participated in this study to provide successful strategies on pull-through support after a product is placed on formulary. The study involved a two-pronged approach. Best Practices, LLC researchers used a survey instrument to collect pull-through program data from managers and executives representing managed care, field sales, marketing, sales operations and executive leadership at participating companies in the pharmaceutical, biotechnology and medical device industries. In addition, Best Practices analysts conducted deep-dive interviews with selected survey participants to uncover successful tactics and best practices used to achieve formulary pull-through.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.