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Best Practice Database
Clinical Operations » Patient Recruitment and Retention for Clinical trials
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Effective clinical trial communication enhances study sites’ ability to rapidly enroll patients and successfully retain them throughout the trial. Market research techniques that develop patient profiles are needed in order to select the most effective message and communication channels to recruit patients. Pharmaceutical companies can then determine where ideal patients are geographically, profile the most appropriate patients for the therapeutic area, and employ media use statistics to determine the appropriate advertising channel. This 29-page document details how high-performing pharmaceutical companies work closely with all points of contact to successfully engage and enroll patients, support retention efforts, and manage recruitment and retention performance.