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Best Practice Database
Sales and Marketing » Marketing Management » Deploying Marketing Programs » Brand Management
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An effective marketing strategy in a pharmaceutical co-promotion effort lays the foundation for the successful sales of a product. Marketing management is a critical but often overlooked area in co-promotion alliances. Pharmaceutical companies can use this information to ensure successful management of partner marketing departments in a co-promotion effort. This five-page document details how top pharmaceutical companies develop winning marketing strategies.
These companies take the following areas of importance into consideration:
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.