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Best Practice Database
Sales and Marketing » Marketing Management » Deploying Marketing Programs » Brand Management
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An effective marketing strategy in a pharmaceutical co-promotion effort lays the foundation for the successful sales of a product. Marketing management is a critical but often overlooked area in co-promotion alliances. Pharmaceutical companies can use this information to ensure successful management of partner marketing departments in a co-promotion effort. This five-page document details how top pharmaceutical companies develop winning marketing strategies.
These companies take the following areas of importance into consideration: