High-impact Medical Affairs organizations are harnessing the potential of advanced analytics to address critical unmet needs, redefine strategies, optimize product launches, and enhance patient outcomes and care models. However, the pace of advancement remains uneven among competitors, due in many cases to resource constraints, regulatory uncertainty, or lack of technical expertise in expanding Medical Analytics capabilities.
Best Practices, LLC undertook this benchmarking research to explore how Medical Affairs groups are growing the use of analytics, gaining organizational support for higher investment, and achieving strategic goals by means of both big and small data analysis. This report will serve as a reference point for Medical Affairs leaders to unlock the full potential of Medical Analytics and propel their organization to new heights in better strategy, enhanced care models and improved outcomes which support unmet needs.