If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Brand Management and Product Leadership » Lifecycle Management
Download FREE Excerpt
5 Info Graphics
26 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Increasing cost pressures have forced pharmaceutical and medical device companies to explore sources of revenue beyond the development of new products. As organizations are trying to maximize the potential of mature / legacy products, it is important to review the resources, operations and support provided to dedicated mature brand groups.
Best Practices, LLC undertook this benchmarking research to identify winning lifecycle management (LCM) strategies for mature brands. In particular, this study provides an overview of the operation, expenses, responsibilities and business impact of groups dedicated to managing and supporting mature / legacy products.
Brand management and marketing leaders can refer to this study to employ strategies for successfully managing mature / legacy products.
Best Practices, LLC engaged 38 industry professionals from 25 pharmaceutical and biotechnology companies through a benchmarking survey, focus group interviews and round-table discussion. More than sixty percent of the benchmark partners serve at the director or president level.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.