If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Brand Management and Product Leadership » Lifecycle Management
Download FREE Excerpt
8 Info Graphics
25 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
With fewer products in the pipeline and more at the edge of the patent cliff, strategies to extend the commercial life of mature brands are critical to the bio-pharmaceutical industry today. Used correctly, strategies can add as many as 10 years and billions of dollars to the life of an established or mature brand. This study is designed to help brand and marketing leaders identify winning lifecycle management (LCM) strategies they can use to extend the commercial life of bio-pharmaceutical products. The study examines ROI, effectiveness, time and costs required for over 20 different LCM strategies.
To help pharmaceutical and biotech companies more effectively overcome the many challenges related to lifecycle management as patents expire and pipelines thin, Best Practices, LLC conducted a study to provide important benchmarks to determine the value of different lifecycle management strategies. Specifically, this benchmark study provides executives with important metrics on successful strategies in the current pharmaceutical environment and the returns they can anticipate from these different tactics.
Research participants included 25 executives and managers from 18 different pharmaceutical and biotech companies. Respondents represented more than a dozen therapeutic areas.