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Best Practice Database
Brand Management and Product Leadership » Lifecycle Management
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Increasing cost pressures are forcing pharmaceutical companies to explore sources of revenue beyond the development of new drugs. In this time- and cost-constrained environment, companies have had begun to look at lifecycle management strategies with newfound interest.
To help biopharma companies more effectively conduct the many activities related to lifecycle management, Best Practices, LLC conducted a study to provide important benchmarks on the optimal size and structure of Mature Brand Organizations. In addition, this study provides pharmaceutical and biotech executives with important benchmarks on recent barriers and regulations affecting the industry as well as the lifecycle strategies used by Mature Brand Organizations or the groups responsible for lifecycle management.
This study identifies and documents current practices and trends at Mature Brand Organizations and explores the rationale for different tactical approaches for lifecycle management strategies. In addition, the research provides insights into which strategies will survive in a changing pharmaceutical environment.
Research participants included 25 executives and managers from 18 different pharmaceutical and biotech companies. Respondents represented more than a dozen therapeutic areas.