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25DB




Products & Services Customer Service Customer Relationship Management CRM Strategy

Long-Term CRM Success: An Overview

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ID: 4232


Features:

Metrics, Graphics


Words: 934


Published: Pre-2014


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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This document provides a high-level overview of the long-term approach to measuring CRM success. Much has been reported about the “failure” rate of CRM solutions. The current figure being used is that 70 percent of companies that implemented CRM solutions have not seen successful results. Some companies have even abandoned their systems after one year. “Failure” is too strong a word to describe CRM results. Rather, it is more likely that companies have been unsuccessful at meeting the high expectations placed on their CRM systems. CRM solutions are certainly a valuable tool to help organize and segment customer data, make decisions based on that data and improve the overall quality of customer service. CRM tools cannot be expected to provide immediate returns or astounding revenue increases in their first year.

Industries Profiled:
Manufacturing; Pharmaceutical; Financial Services; Service; Aerospace; Banking; Retail; Government


Companies Profiled:
AAR Corp.; Sanofi-aventis; AAA; Boeing; Corning; Eli Lilly; JD Edwards; Lands' End; Merrill Lynch; PSEG; Raytheon; U.S. Department of Veteran's Affairs; USAA; Vistakon

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.