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25DB




Products & Services Sales and Marketing New Product Development and Launch Managing Development Process Cross-Functional Teams Team Structure

Manage Team Structure for Marketing Excellence -- Part 1

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ID: 3618


Features:


Words: 986


Published: Pre-2014


Delivery Format: Online


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
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Assemble cross-functional teams to ensure a strong commercial orientation for new drug research and development. Top-performing pharmaceutical companies recognize that innovative drug discovery depends on a deep understanding of market needs as well as on the research skills of top scientists working with state-of-the-art technologies. Consequently, these companies make great efforts to create a marketplace focus throughout the development process. One benchmark partner, for example, has established a Global Franchise Team for each of its three therapeutic focus areas: cancer, cardiovascular disease and arthritis. The primary mission of this 15-person team is to provide commercial input for new drug development. While coming from various functions, the majority of the team members have strong commercial backgrounds such as marketing, strategic planning or business development ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Firm

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