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Products & Services Sales and Marketing New Product Development and Launch Creating Infrastructure Support Management Commitment

Manage Trial Strategy and Execution

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ID: 3623


Features:


Words: 1,688


Published: Pre-2016


Delivery Format: Online


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Employ consumer-focused tools to ensure that patient needs are understood and
integrated into development.
During the last several years, many leading pharmaceutical companies have
launched significant direct-to-consumer promotional campaigns for blockbuster
drugs in widely prescribed therapeutic areas. This reflects the growing
influence consumers have in determining what kinds of medication they take.
While many benchmark partners have moved to make the development process more
market-focused, one company has taken an extra step, attempting to make the
early development process “consumer focused,” reflecting their preferences and
unmet needs. Market research tools such as conjoint analysis and physician
surveys have allowed the company to design clinical trials for optimal market
performance. Issues such as delivery method, consequent side effects and speed
of efficacy are becoming more important as consumer power in the marketplace
grows ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Firm

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