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Commercial success of pharmaceutical products today depends increasingly upon understanding the needs of the commercial and government payers in the highly-influential Managed Markets sector. In response, savvy bio-pharmaceutical companies are seeking to improve their access to payers to develop the best possible Managed Markets insights before product launch.
This benchmark research study examines the corporate structures and activities for Managed Markets market research (MMMR) that are most effective for gaining payer insights and identifies best practices from Managed Markets market research executives at 11 leading pharmaceutical and biotechnology companies. Directors, managers and executives who oversee market research serving the Managed Markets function will be able to use the benchmark metrics and executive insights in this report to gain maximum payer access and insights.
The research involved participants from 11 leading pharmaceutical and biotechnology companies. Managed Markets executives at 10 companies contributed data and insights in an online survey. Best Practices, LLC analysts also conducted in-depth interviews with six of the research participants to develop executive insights and success factors.