Organizations of all sizes wrestle with the common challenge of cross-functional team management. Simply put, "How can we work most effectively across functions, brand teams, units and geographies?" The answer to this question is composed of many small lessons learned regarding cross-unit coordination, collaboration and sharing. Leadership plays a crucial role in setting team direction and planting cultural seeds that affirm "boundaryless" values such as collaboration and sharing across brands, functions and country units. Field research identified additional success elements, including training, coaching, linked goals, talent selection and other performance factors, all of which will be discussed in this report.