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This 13-slide Executive Presentation reveals how six leading pharmaceutical companies effectively manage market planning for oncology products during Phase II and Phase III clinical trials.
Drawn from primary interviews with oncology product managers, the study highlights the following key aspects of oncology product marketing:
Best Practices, LLC identified and profiled key findings that summarize how leading pharmaceutical companies effectively manage market planning for new oncology products. From a survey and executive interviews, several key findings emerged. A sample of one key finding follows: