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Managing Outsourced Agencies when Targeting

ID: 3654

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Words: 503

Published: Pre-2019

Delivery Format: Online

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STUDY OVERVIEW
BENCHMARK CLASS
SPECIAL OFFER

Utilize partnerships to effectively target specific consumer groups.
One benchmark partner believes that its success lies in the ability to develop
and deliver a tailored message to a small, yet specialized consumer group. The
company is able to target untapped consumer markets by partnering with
organizations that can provide detailed information for a specified market
group. This detailed information discloses the consumer's buying habits,
shopping characteristics and contact information. The company can then conduct
small, but effective marketing campaigns tailored for the individual consumer.
Without the consumer information generated by the partner, such a campaign
would be difficult ...

Industries Profiled:
Miscellaneous

Companies Profiled:
A Leading Advertising Firm

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