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25DB




Products & Services New Product Development Early stage commercialization

Managing Processes, Tools and Techniques

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ID: 4316


Features:

Graphics


Words: 8,541


Published: Pre-2014


Delivery Format: Online PDF Document


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

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When it comes to managing the tools and processes of early-stage marketers, benchmark partners stress the importance of executing fundamentals: managing processes, managing across functions, working effectively among teams and departments, and conducting effective market research that will yield insights and pathways to commercial success. In broad-reaching interviews with early-stage marketing executives, the importance of execution excellence emerged as a critical success theme. This 33-page document highlights best practices in employing standards, checklists and templates and in mastering cross-functional management. Also discussed are building bridges through facilitation and collaboration, co-location as a key to building trust and credibility, and use of market research as a tool for capturing commercial insights. Best practices for management of the market research function are also included in this document.

Industries Profiled:
Biotech; Health Care; Pharmaceutical; Diagnostic; Manufacturing; Consumer Products; Medical Device; Automobile


Companies Profiled:
Allergan; Abbott; Bayer; Bristol-Myers Squibb; Boehringer-Ingelheim; Eli Lilly and Company; GlaxoSmithKline; General Motors; Johnson & Johnson; Novartis; Pfizer

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.