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Best Practice Database
Business Operations » Benchmarking and Quality » Quality » Integration
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Metrics, Graphics, Detailed Process Map
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Applying lessons learned from Six Sigma and Lean deployments in manufacturing to areas that drive corporate growth, such as sales, marketing and new product development, is the current hurdle for companies looking to stimulate organic growth. Employees in these nontraditional areas don’t want to “stifle” their creative brainstorming with processes. They tune out the quality jargon and believe standardization will harm their personalized customer relationships.
Given these conditions, quality professionals struggle to effectively integrate quality into the organization, communicate its value to sales, marketing and new product development, and easily manage continuous improvements in those areas.
At the September 2007 Global Benchmarking Council meeting, members and guests gathered to discuss quality deployment in sales, marketing and new product development, challenges and successes those initiatives bring, and best practices in spurring organic growth as a result of deploying quality tools and processes like Lean and Six Sigma in those nontraditional areas.
Master black belts, black belts, quality managers and directors, process improvement and productivity executives and other benchmarking professionals will benefit most from the case studies of eight leading companies and the summarized transcripts from two facilitated roundtable discussions.
COMPANIES AND CASE STUDIES
Case studies include speaker biographies and company background before describing key challenges company leaders faced and how they overcame them, the connection between innovation and quality or how to eliminate the root causes of chronic quality problems. Speaker anecdotes, quotes, select slides, insights and key take-aways all liven the case studies with personal touches and graphics.
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