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Products & Services Market Research, Analytics and Forecasting Market Research Structure

Managing Staffing Resources of Market Research Organizations

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ID: 4586


Features:

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Words: 2,659


Published: Pre-2013


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Study Overview

Market research leaders manage workloads in terms of departmental resource demands and project business importance. Savvy research heads employ workload forecast models and other tools to refine project staffing and resource allocation. This document highlights proven practices that market research leaders can use to assess their staff workloads and resource requirements, value projects, monitor resources and align their budgets. This 11-page document also contains benchmark survey data, conceptual graphics and executive quotes.

Sample Best Practices

  1. Employ a project valuation process to help balance workloads and assignments among staff.
    - One leading healthcare company uses a unique grading system that fosters superior work quality and facilitates workload balancing.
  2. Employ a time tracking tool or spreadsheet to monitor staffing resources, ensure progress on projects and allocate resources across most high-priority projects.
    - For instance, one global pharmaceutical company used project time-tracking data to make a factual case to its management that the company required greater departmental headcount.
  3. Align product research support to reflect the product stage, potential size, type and category to effectively allocate market research staff time and resources.
    - One leading benchmark partner uses the product development stage to determine how much staff time should be allocated to a new product.
Methodology
This research originates from a Best Practices, LLC consulting project for a client and is based on interviews and surveys with market research benchmark partners.

For further questions on this research or if your company would like to explore opportunities to work with Best Practices, LLC to conduct customized benchmarking research, contact Tracy Hollister at 919-767-9225.

Industries Profiled:
Pharmaceutical; Insurance; Medical Device; Telecommunications; Research; Health Care; Biotech; Shipping; Manufacturing; Consumer Products; Diagnostic; Chemical; Computer Hardware; Computers; High Tech; Electronics


Companies Profiled:
AstraZeneca; Sanofi-aventis; Zurich North American; Towers Perrin; Royal & SunAlliance; Raymond Corporation; Ranbaxy; Penn National Insurance; Alexion Pharmaceuticals; 3M Pharmaceuticals; Aliant Telecom; LexisNexis; Arrow International; aaiPharma; Centocor; Inc.; Abbott Laboratories; DSM Pharmaceutical; Mattson Jack Group; FedEx; GE Financial; Bayer; Genentech; Bristol-Myers Squibb; Hewlett-Packard; DuPont; IBM; Eli Lilly; Janssen; Ortho Biotech; Roche; Mead Corp; Merck; MetLife; NCR; Novartis; Novo Nordisk; Organon; Texas Instruments; Dow Chemical; Xerox


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.