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Products & Services R and AS Conferences 2000 Mar 2000: Creating Profit with Cutting-Edge Sales Technology

Mar 2000 GBC Presentation: Prudential's LaunchPad Program: Launching Our Sales Force into the New Millennium (Prudential)

ID: GBC-P032000PCP


Published: Pre-2013


Delivery Format: PowerPoint


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
Prudential embarked on a $100-million laptop initiative for their 12,000 field associates. "LaunchPad" has streamlined the process of writing policies, increased agent efficiency and productivity and enabled Prudential to enhance customer service. With their laptop computers, each agent now has access to sales illustration software, a client management system, marketing materials, needs analysis software and e-mail capability. The LaunchPad management team designed and implemented one of the largest technology rollouts in the history of the financial services industry, using lessons learned from similar initiatives. As a result, the Prudential sales force is now fully automated and providing world-class financial advice and products to its customers. Join Ms. Ludwig at the Spring meeting to hear about Prudential's fascinating "LaunchPad" SFA program.

Industries Profiled:
Financial Services


Companies Profiled:
Prudential

Christine Ludwig
Vice President, Field Technology

Prudential