1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
6D1600724FF44B8E785256E61007269A5
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/market-research-department-excellence-key-factors?opendocument
18
19opendocument
2054.92.148.165
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB




Products & Services Market Research, Analytics and Forecasting Marketing Strategy

Market Research Department Excellence: Key Factors

DB Image

ID: 4581


Features:


Words: 1,902


Published: Pre-2014


Delivery Format: Online PDF Document


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Study Overview

In a rough-and-tumble global economy, companies and leaders who possess deep market insights win an edge against competitors. Consequently, companies are increasingly challenged on how to transform their market research departments from backward-looking support-service technicians into forward-looking valued business advisors who support growth, brand development and long-term economic health. This seven-page document details the key findings that drive market research organizational impact, influence and efficiency.

This document contains five in-depth findings distilled from information gathered from executives at 11 top companies, extensive survey data and insights drawn from 85 surveyed companies and findings from site visits. Market research managers will benefit from this document because it crystallizes the major issues that other leading market research departments have identified and worked on to improve their own performance.

Sample Best Practices

  1. Optimize your structure through people, process and technology systems that embrace cross-unit coordination and sharing to enhance business impact and reduce redundancy.
    *Benchmarked market research organizations that have better mastered collaboration and coordination techniques tend to report higher functioning.
  2. Develop an “outward looking” culture that turns to market research to help inform all critical decision-making through market, customer and competitor perspectives.
    *Field research identified various hallmarks of excellence among organizations that have well-established “outward looking” cultures and that consistently inform important decisions with customer information and market insights.
Methodology
This research originates from a Best Practices, LLC consulting project for a client and is based on interviews and surveys with market research benchmark partners.

For further questions on this research or if your company would like to explore opportunities to work with Best Practices, LLC to conduct customized
benchmarking research, contact Tracy Hollister at 919-767-9225.

Industries Profiled:
Pharmaceutical; Insurance; Medical Device; Telecommunications; Research; Health Care; Biotech; Shipping; Manufacturing; Consumer Products; Diagnostic; Chemical; Computer Hardware; Computers; High Tech; Electronics


Companies Profiled:
AstraZeneca; Sanofi-aventis; Zurich North American; Towers Perrin; Royal & SunAlliance; Raymond Corporation; Ranbaxy; Penn National Insurance; Alexion Pharmaceuticals; 3M Pharmaceuticals; Aliant Telecom; LexisNexis; Arrow International; aaiPharma; Centocor; Inc.; Abbott Laboratories; DSM Pharmaceutical; Mattson Jack Group; FedEx; GE Financial; Bayer; Genentech; Bristol-Myers Squibb; Hewlett-Packard; DuPont; IBM; Eli Lilly; Janssen; Ortho Biotech; Roche; Mead Corp; Merck; MetLife; NCR; Novartis; Novo Nordisk; Organon; Texas Instruments; Dow Chemical; Xerox

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.