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Best Practice Database
Market Research, Analytics and Forecasting » Marketing Strategy
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
In a rough-and-tumble global economy, companies and leaders who possess deep market insights win an edge against competitors. Consequently, companies are increasingly challenged on how to transform their market research departments from backward-looking support-service technicians into forward-looking valued business advisors who support growth, brand development and long-term economic health. This seven-page document details the key findings that drive market research organizational impact, influence and efficiency.
This document contains five in-depth findings distilled from information gathered from executives at 11 top companies, extensive survey data and insights drawn from 85 surveyed companies and findings from site visits. Market research managers will benefit from this document because it crystallizes the major issues that other leading market research departments have identified and worked on to improve their own performance.
Sample Best Practices