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Products & Services

Market Research Efficiency Benchmark: Using External Personnel and Automation to Maximize Effectiveness

ID: PSM-288


Features:

30 Info Graphics

25 Data Graphics

185+ Metrics

4 Narratives

5 Best Practices


Pages: 70


Published: Pre-2013


Delivery Format: Shipped


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
To provide maximum value to their internal clients, pharmaceutical and biotech companies must continue to innovate. In order to enhance business impact and reduce redundancy, savvy Market Research leaders must determine the right mix of internal staff, external personnel, and automated reporting.

In the changing pharmaceutical landscape, Market Research groups are faced with the challenge of regularly generating a significant number of secondary reports while also continuing to provide more strategic insights. Burdened with headcount constraints and new products to support, executives can potentially gain critical efficiencies through the shrewd use of outsourced personnel and system automation.

To identify strategies, solutions, and the transition process Market Research groups are undergoing in the near future, Best Practices, LLC, a world leader in biopharmaceutical benchmarking and best practice research, performed this research to help pharma and biotech executives and managers create more efficient groups and processes.

Industries Profiled:
Pharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Health Care; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Abbott Laboratories; Amylin; Bayer; Baxter; BMS; Dendreon; EMD Serono; Endo Pharmaceuticals; Gilead; Medrad; Merck; Novo Nordisk; Pfizer; Purdue; Roche; Sanofi; Shire; UCB


Study Snapshot

The report is based on research and information provided by 22 Pharmaceutical and Biotech executives from 19 different companies.

Key Areas of Investigation Include:

*Use external personnel (especially for secondary research) to maximize efficiency and maintain a lean internal headcount in the face of increased workload
*Automate market research processes for efficient report generation and better knowledge management
*Implement and manage those automated systems

Key Findings

Most Companies Use Outsourced MR Personnel, But Not Systematically: Overall, 73% of surveyed companies use outsourced personnel for some type of market research. However, the labor outsourcing models used in the industry vary widely between companies – and few organizations use multiple external personnel for any given market research function.

External Personnel Hired 1 at a Time, Not En Masse: For any particular market research function (secondary analytics, report preparation, etc.), benchmarked companies mainly contract just a single FTE or contractor. At both Midcaps and Large Pharmas, many interviewed executives reported being short on bandwidth internally, and contract long-term external labor to fill this need.

Loss of Strategic Insight Is a Common Outsourcing Worry: Study partners suggested several, often-articulated pitfalls associated with outsourcing market research work. The most commonly cited pitfall was “loss of strategic insight.” Not surprisingly, respondents who voiced this concerned tended to work in market research groups that outsourced primary, rather than secondary.

Use of Automation in Market Research on the Rise: A majority (63%) of market research groups have succeeded in automating some facet of their function, usually in the outputting of secondary data and reports.

Table of Contents

  • Executive Summary
  • Research Overview
  • Benchmark Participants
  • Key Findings & Insights
  • Market Research Group Structure & Staffing Levels
  • Using Outsourced Personnel
  • Reasons for Outsourcing
  • Contractor Selection & Management
  • Assessing the Value of Outsourced Market Research Labor
  • Using Automation to Enhance Market Research Performance
  • Appendix A: Outsourcing Models Observed in this Study
  • Appendix B: Executive Quotes from the Field
  • Appendix C: Outsourcing Competitive Intelligence