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Products & Services

Market Research Excellence White Paper

ID: WP-16


Pages: 10


Published: Pre-2014


Delivery Format: Online


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Download White Paper

 

  • STUDY OVERVIEW
  • BENCHMARK CLASS
This white paper is drawn from a comprehensive study examining how dozens of companies have created exceptional market research operations. With interviews from executives at 11 top companies, extensive survey data and insight drawn from 85 surveyed companies and findings from site visits, this report explains how leading market research organizations increase their impact, influence and efficiency.


Performance-critical topics that are covered in depth in the study include: optimizing structure for maximum personnel and resource efficiency, ensuring value and relevance in market research findings, managing the performance of career and rotational staff professionals as well as rotational employees, achieving excellence in productivity and process.

This white paper covers tactics to:

  • Integrate competitive intelligence skills into the overall market research function to forge deeper insights about the market and competition.
  • Design and employ value-added formats that help communicate the meaning, impact and relevance of market insights gleaned through research.
  • Package market research information to make it relevant to specific user groups.

For an assessment of your market research department, contact Chris Bogan, President & CEO
(919) 767-9228 or by email cbogan@best-in-class.com.

For more information on the complete study, visit

Developing the High-Performance Market Research Function

Cited in Pharma Market Research Report, this study is recognized to be a valuable tool for market research leaders: "The integrated insights of the "best of the best" create an improvement roadmap for a single company's current performance levels. This most intensive and insightful analysis of MRD activity, prowess and best practices in the last decade focuses notable attention on the global healthcare sector...."

Industries Profiled:
Pharmaceutical; Manufacturing; Medical Device; Insurance; Telecommunications; Research; Health Care; Biotech; Shipping; Consumer Products; Diagnostic; Chemical; Computer Hardware; Computers; High Tech; Electronics


Companies Profiled:
AstraZeneca; 3M Company; Sanofi-aventis; Zurich North American; Towers Perrin; Royal & SunAlliance; Raymond Corporation; Ranbaxy; Penn National Insurance; Alexion Pharmaceuticals; Pharmaceuticals; Aliant Telecom; LexisNexis; Arrow International; aaiPharma; Centocor; Inc.; Abbott Laboratories; DSM Pharmaceutical; Mattson Jack Group; FedEx; GE Financial; Bayer; Genentech; Bristol-Myers Squibb; Hewlett-Packard; DuPont; IBM; Eli Lilly; Janssen; Ortho Biotech; Roche; Mead Corp; Merck; MetLife; NCR; Novartis; Novo Nordisk; Organon; Texas Instruments; Dow Chemical; Xerox