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Executive Webinar Series: Evolution of a Top-Notch Market Intelligence Organization: Proven Paths & Predictable Pitfalls

ID: WEB-33


Pages: 1


Published: Pre-2013


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Overview

"Evolution of a Top-Notch Market Intelligence Organization: Proven Paths & Predictable Pitfalls" pulls together quantitative and qualitative insights from recent primary research and previous benchmarking studies to provide strategic guidance, innovative tools, and proven techniques for pharmaceutical and medical device leaders in the competitive and business intelligence and market research functions.



Length: 60 minutes


Become better business advisors by learning to:

  1. Spot predictable product launch pitfalls for critical brand teams
  2. Prepare and proactively respond to short-term and long-term strategic issues facing the company
  3. Include analytic tools that lead to deeper integrative thinking and results
  4. Course correct the intelligence function before cost and management pressures require immediate reaction
  5. Continue taking steps to achieve 'trusted advisor' status

Invited attendees: Leaders and managers in Competitive Intelligence, Business Intelligence, Market Research, and Market Analytics are invited to attend. Colleagues in Strategy and Planning may also benefit.


Speaker: Chris Bogan


Chris Bogan
Chief Executive Officer & Founder

Chris Bogan is the Chief Executive Officer and Founder of Best Practices, LLC, a global leader in the field of best practice performance improvement. Based in Chapel Hill, North Carolina, Best Practices, LLC has served 48 of the top 50 global bio-pharma companies. Chris’ advisory work has focused on market-entry success, blockbuster product launches, marketing excellence, sales force effectiveness, and lifecycle management.

His published books and articles have concentrated on ways that companies can use best practice insights to create economic value by accelerating revenue, innovation and profit growth. He is co-author of the widely acclaimed books, Benchmarking For Best Practices: Winning Through Innovative Adaptation, and The Baldrige: What It Is, How It's Won, and How To Use It To Improve Quality In Your Company.

Chris has spoken widely before business audiences in North America, Europe, Asia and Latin America. He is an advisor to numerous corporations, universities, governmental agencies, and management magazines on best practice and performance trends. Chris has also been a keynote speaker for the annual Pharma CI conference in New Jersey for the past three years.


System Requirements:
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet

Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research


Companies Profiled:
Pharma; Biotech; Medical Device Companies