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Products & Services Market Research, Analytics and Forecasting Building Influence and Enhancing Business Value

The Future of Market Research: Managing Vendors and Outsourcing

ID: 5115


Features:

5 Data Graphics

27 Metrics

3 Narratives

3 Best Practices


Pages/Slides: 13


Published: Pre-2013


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "The Future of Market Research: Managing Vendors and Outsourcing"

STUDY OVERVIEW

The role of the market research function is expanding to provide valuable insights that are strategically important to brand and marketing teams. As part of this increased work load, market research leaders are increasingly relying on vendors and outsourcing.

Best Practices, LLC conducted this research to understand the best practices in managing vendor relationships. This study reviews how leading companies use guidelines to identify "best fit" vendors, integrate preferred vendors into the supply chain and use a hands-on approach to manage vendors.


KEY TOPICS

  • Vendor selection and development guidelines
  • Preferred vendor integration
  • Approach to managing vendors

SAMPLE METRICS
  • Spending trends for outsourcing
  • Level of anticipated future use of outside resources for select market research activities
  • Anticipated amount of future use of market research contractors/suppliers

SAMPLE KEY FINDING
  • Match skill sets required by project with those available from vendors: Research organizations at leading pharmaceutical company and a top manufacturing firm have developed detailed plans to identify the vendors with the skill sets that are most appropriate for their needs

METHODOLOGY

The research employed a data gathering approach that gleaned quantitative data from 42 manager and executives from 34 leading companies in pharmaceutical, biotechnology and medical device industries. In addition, six executives participated in in-depth interviews.


Industries Profiled:
Professional Services; Health Care; Pharmaceutical; Diagnostic; Medical Device; Research; Biotech; Technology; Manufacturing; Consumer Products; Media; Consulting; Energy


Companies Profiled:
Adler Life Sciences; LLC; Abbott; Charles River; Auxilium; BioChain; Bayer; Boehringer Ingelheim; Inventiv Health; Alcon; Labopharm; Actelion; IRIS; Bausch & Lomb; Cubist Pharmaceuticals; Cephalon; Inc.; CSL Behring; EMD Serono; GlaxoSmithKline; IDS Canada; Ethicon Endo-Surgery Inc.; Galderma; IMS; Medrad; Orion Energy; MSD; Vertex Pharmaceuticals; Ortho-McNeil; Merck; Novo Nordisk; Pfizer; Vistakon; Johnson & Johnson


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.