If this box remains here for more than 30 seconds, click this link to try again.
Industries
Functions
Home » Products & Services » Best Practice Database » Market Research, Analytics and Forecasting » Market Research Structure
Download FREE Excerpt
7 Info Graphics
4 Data Graphics
22 Metrics
5 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Buy Now
STUDY OVERVIEW
The market research function within the pharmaceutical industry is evolving from a tactically focused role to one that is more strategically focused to help organizations navigate a challenging and ever-changing marketplace. This ongoing evolution has organizations reviewing the structure of the market research function as well as the hiring and training requirements for market research groups. This study examines the centralized versus decentralized structural approaches for the market research function. It also reviews the current and future hiring and training needs for the function as well as approaches to demonstrating the value of a market research group. Best Practices, LLC conducted this research to identify the executive insights, recommendations, best practices and recent developments regarding staffing and structure in the market research function. Market research executives can use this research to compare their structure, staffing and training with those of leading organizations.
KEY TOPICS
SAMPLE METRICS
The research employed a data gathering approach that gleaned quantitative data from 42 managers and executives from 34 leading companies in pharmaceutical, biotechnology and medical device industries. In addition, six executives participated in in-depth interviews.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.
Top