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Best Practice Database
Market Research, Analytics and Forecasting » Market Research Structure
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The market research function within the pharmaceutical industry is evolving from a tactically focused role to one that is more strategically focused to help organizations navigate a challenging and ever-changing marketplace. This ongoing evolution has organizations reviewing the structure of the market research function as well as the hiring and training requirements for market research groups.
This study examines the centralized versus decentralized structural approaches for the market research function. It also reviews the current and future hiring and training needs for the function as well as approaches to demonstrating the value of a market research group. Best Practices, LLC conducted this research to identify the executive insights, recommendations, best practices and recent developments regarding staffing and structure in the market research function. Market research executives can use this research to compare their structure, staffing and training with those of leading organizations.
The research employed a data gathering approach that gleaned quantitative data from 42 managers and executives from 34 leading companies in pharmaceutical, biotechnology and medical device industries. In addition, six executives participated in in-depth interviews.