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Products & Services Market Research, Analytics and Forecasting Performance Management

Market Research Training & Development Excellence: Global Training, Executive Insights and Pitfalls/Lessons Learned for High-Performing Market Research Groups

ID: 5193


Features:

22 Info Graphics

10 Data Graphics

70+ Metrics

15 Narratives

3 Best Practices


Pages/Slides: 38


Published: Pre-2014


Delivery Format: Online PDF Document


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Market Research Training & Development Excellence: Global Training, Executive Insights and Pitfalls/ Lessons Learned for High-Performing Market Research Group"

STUDY OVERVIEW

Training market researchers to spot and communicate key insights is a critical success factor in today's highly competitive global marketplace. As resources shrink, companies must develop organizations that can turn out high performing market researchers effectively and efficiently, regardless of their location, specialty or service area. Yet, many bio-pharmaceutical companies don’t know if they are investing the right level of resources or developing the right skill sets to create the high performing market researchers they need.

Best Practices, LLC conducted this research to help market research leaders identify winning strategies, best practices and operational pitfalls in developing staff with enriched qualitative and technical skills. This study provides benchmarks around developing high-performing market researchers in a global marketplace as well as valuable insights from deep-dive executive interviews. The research delivers key insights and trends that organizations can use to compare their current market research training and development practices with those at leading companies.

KEY TOPICS

  • Executive Summary
  • Global market research training
  • Executive quotes around MR training and internal relationships
  • Key pitfalls that hinder the development of Market Researchers in global marketplace
  • Critical lessons learned from MR professionals
  • Best Practices around training and development of MR professionals

SAMPLE KEY METRICS
  • Deployment of professional development program
  • Implementation or content of MR training
  • Organizational structure of global market research and analytic function
  • Operational size and scope of the market research group supporting work unit

SAMPLE KEY FINDING
  • Regional/Local Researchers & HQ Staff Most Often Do Not Receive the Same Training: Researchers in regions tend to do tactical work, while those on main offices are more focused on strategy. Because they generally don’t do the same kind of work, regional staff usually does not receive the same training as HQ colleagues. Companies do try to assure uniformity in core/analysis skills so collaboration on global projects goes smoothly.


METHODOLOGY
The benchmark class includes 41 representatives from 35 leading companies. The participants represent nine different industries half of them represent market research industry. In addition, 6 deep-dive executive interviews were conducted with selected participants to provide qualitative data and insights.

Industries Profiled:
Medical Device; Pharmaceutical; Banking; Health Care; Diagnostic; Science; Manufacturing; Service; Biotech; Consumer Products; Market Research; Chemical; Technology; Biopharmaceutical; Clinical Research; Laboratories; Financial Services; Energy; Computers; Computer Software; Utilities; Telecommunications; Professional Services


Companies Profiled:
3M Pharmaceuticals; Bank of Ireland; Abbott; Central Life Sciences; ALCOA; Chamberlain; Amgen; Coleman; Astellas; Ferring Pharmaceuticals; Baxter International; Invoy Technologies LLC; Bayer; Ipsos; BD; Sanofi; Boehringer Ingelheim; Boston Scientific; Bristol-Myers Squibb; CareFusion; Caterpillar; Covidien; CUNA Mutual; Dow Corning; Dresser-Rand; EMD Serono; Eisai; GlaxoSmithKline; Johnson & Johnson; Medtronic; Pfizer; Sanofi Pasteur; SAS; Thomson Reuters; Westinghouse


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.