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Best Practice Database
Market Research, Analytics and Forecasting » Performance Management
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3 Best Practices
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Training market researchers to spot and communicate key insights is a critical success factor in today's highly competitive global marketplace. As resources shrink, companies must develop organizations that can turn out high performing market researchers effectively and efficiently, regardless of their location, specialty or service area. Yet, many bio-pharmaceutical companies don’t know if they are investing the right level of resources or developing the right skill sets to create the high performing market researchers they need.
Best Practices, LLC conducted this research to help market research leaders identify winning strategies, best practices and operational pitfalls in developing staff with enriched qualitative and technical skills. This study provides benchmarks around developing high-performing market researchers in a global marketplace as well as valuable insights from deep-dive executive interviews. The research delivers key insights and trends that organizations can use to compare their current market research training and development practices with those at leading companies.