Market Research Training & Development Excellence: Global Training, Executive Insights and Pitfalls/Lessons Learned for High-Performing Market Research Groups

STUDY OVERVIEW

Training market researchers to spot and communicate key insights is a critical success factor in today's highly competitive global marketplace. As resources shrink, companies must develop organizations that can turn out high performing market researchers effectively and efficiently, regardless of their location, specialty or service area. Yet, many bio-pharmaceutical companies don’t know if they are investing the right level of resources or developing the right skill sets to create the high performing market researchers they need.

Best Practices, LLC conducted this research to help market research leaders identify winning strategies, best practices and operational pitfalls in developing staff with enriched qualitative and technical skills. This study provides benchmarks around developing high-performing market researchers in a global marketplace as well as valuable insights from deep-dive executive interviews. The research delivers key insights and trends that organizations can use to compare their current market research training and development practices with those at leading companies.

KEY TOPICS

• Executive Summary
• Global market research training
• Executive quotes around MR training and internal relationships
• Key pitfalls that hinder the development of Market Researchers in global marketplace
• Critical lessons learned from MR professionals
• Best Practices around training and development of MR professionals

• Deployment of professional development program
• Implementation or content of MR training
• Organizational structure of global market research and analytic function
• Operational size and scope of the market research group supporting work unit

• Regional/Local Researchers & HQ Staff Most Often Do Not Receive the Same Training: Researchers in regions tend to do tactical work, while those on main offices are more focused on strategy. Because they generally don’t do the same kind of work, regional staff usually does not receive the same training as HQ colleagues. Companies do try to assure uniformity in core/analysis skills so collaboration on global projects goes smoothly.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.