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Products & Services Market Research, Analytics and Forecasting Performance Management

Market Research Outsourcing: Assessing the Value of Outsourcing and Implementing Automation

ID: 5211


Features:

19 Info Graphics

11 Data Graphics

65+ Metrics

10 Narratives

5 Best Practices


Pages/Slides: 40


Published: Pre-2013


Delivery Format: Online PDF Document


 

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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Market Research Outsourcing: Assessing the Value of Outsourcing and Implementing Automation"

STUDY OVERVIEW

Burdened with headcount constraints and new products to support, Market Research executives can potentially gain critical efficiencies through the shrewd use of outsourced personnel and system automation. Best Practices, LLC conducted this study to examine how leading organizations assess the value of their outsourcing and how Market Research groups automate processes for efficient report generation and better knowledge management.

The study also provides several outsourcing models utilized by study participants. Executives can use the market research models and key insights in the study to evaluate the effectiveness of their systems and the areas in which they can improve.


KEY TOPICS

  • Assessing the Value of Outsourced Market Research Labor
  • Using Automation to Enhance Market Research Performance
  • Outsourcing Models Observed in this Study
  • Executive Quotes from the Field
  • Outsourcing Competitive Intelligence

SAMPLE KEY METRICS
  • Effectiveness rating of outsourcing different market research functions (i.e. secondary analytics, secondary reporting preparation, etc.)
  • Internal client feedback to market research completed by external contract personnel
  • Common outsourcing pitfalls that a pharma market research group can make in deciding to outsource the labor for an entire market research function or bring on external contract MR personnel
  • Change in outsourcing levels for different market research functions in the next 2-3 years
  • Use of an automation system
  • Percentage of automation for specific market research functions
  • Platform delivery presentation of automated data and reports
  • Role different groups play in automation systems implementation
  • Management of automation system
  • Internal client feedback to automated market research process

SAMPLE KEY FINDING
  • Use of Automation in Market Research on the Rise: A solid majority (63%) of market research groups have succeeded in automating some facet of their function, usually in the outputting of secondary data and reports.
  • Automated Reports Gain Significant Client Satisfaction: Automated secondary report generation – the most common automated market research function – received the highest satisfaction ratings overall from commercial clients.
METHODOLOGY

The research is based on the insights of 22 participants representing 19 leading biopharmaceutical companies. Best Practices, LLC analysts also conducted deep-dive interviews with seven participating executives to provide qualitative insights and "lessons learned" observations.

Industries Profiled:
Pharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Health Care; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Abbott Laboratories; Amylin; Bayer; Baxter; BMS; Dendreon; EMD Serono; Endo Pharmaceuticals; Gilead; Medrad; Merck; Novo Nordisk; Pfizer; Purdue; Roche; Sanofi; Shire; UCB


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.