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Best Practice Database
Market Research, Analytics and Forecasting » Performance Management
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Organizations rely on the market research function to provide insights that will help set a strategic and tactical direction for competing in the commercial marketplace. However, in a constantly changing business environment marked by rapid technology advancements and shifting regulatory requirements, the market research function requires effective training and development programs to maintain its effectiveness.
Best Practices, LLC conducted this research to help market research leaders identify effective training and development strategies to arm their staff with enriched qualitative and technical skills. This study provides benchmarks on market research training budgets, staffing, program focus, program venues and program effectiveness. The study delivers key insights and trends that organizations can use to compare their current market research training and development practices with those at leading companies.