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Best Practices, LLC undertook benchmarking research to identify critical marketer training and development approaches to guide better marketing career path planning and execution at biopharma companies. In particular, this report probes key skills, competencies, training curriculum and content, common language, role rotations, mentoring, external partnerships and career path development approaches for forging high-impact marketing professionals and future leaders.
Marketing, commercial, and training and development leaders can use this report to identify and promote the critical skills and experiences needed among marketing personnel to succeed and grow in key roles.
Best Practices, LLC engaged 22 biopharma executives, directors and managers from 18 leading companies to gain insights into critical marketer training and development approaches.