The healthcare industry has witnessed drastic changes in recent years, causing major shifts in how biopharma companies position their treatments, approach market entry, and even who they have on staff to launch and promote products. Therefore, it is critical that biopharma organizations develop effective training and development programs for their marketers and define a clear marketing career path to succeed in the competitive marketplace.
Best Practices, LLC undertook benchmarking research to identify critical marketer training and development approaches to guide better marketing career path planning and execution at biopharma companies. In particular, this report probes key skills, competencies, training curriculum and content, common language, role rotations, mentoring, external partnerships and career path development approaches for forging high-impact marketing professionals and future leaders.
Marketing, commercial, and training and development leaders can use this report to identify and promote the critical skills and experiences needed among marketing personnel to succeed and grow in key roles.