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Products & Services Sales and Marketing Marketing Management Deploying Marketing Programs Marketing Communication and Promotion Integrated Organizational Consistency

Marketing Communication Creation and Implementation -- Part 2

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ID: 3683


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Words: 579


Published: Pre-2016


Delivery Format: Online


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
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Organizational Spotlight
Utilize “market centers” to integrate functional expertise and centralize
marketing communications.
3M began improving its worldwide communications both internally and externally
two years ago. One of the most innovative changes the company has made to date
is the creation of “market centers” that govern each business unit. Presently,
the Electronics Market Center is working on the first attempt to reorganize
3M’s communications structure.


The Electronics Market Center brings together the efforts of dozens of
positions at 3M in three critical areas – marketing, sales, and corporate
communications. The benchmark partner’s division is responsible for all
communications between corporate programs and individual operation programs ...

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Automobile


Companies Profiled:
3M; General Motors

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