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25DB




Products & Services Sales and Marketing Marketing Management Deploying Marketing Programs Marketing Communication and Promotion Integrated Organizational Consistency

Marketing Communication Management and Administration

DB Image

ID: 3680


Features:

Graphics


Words: 1,266


Published: Pre-2016


Delivery Format: Online


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
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Align communications strategies with company culture to make processes more
effective.
Top organizations have found that they must consider their corporate culture
when creating marketing communications systems, taking heed not to include
processes and methods that company members are very unlikely to accept. The
communications review and routing process is one process that some company
cultures do not support. Two benchmark partners do not have formal revision
processes in their marketing communications systems; however, both companies
have included quality assurance methods that fit well with the company culture.

3M’s Communications Swap Group

The Swap Group is responsible for strengthening the communications community by
fulfilling the following responsibilities:
Studying the key factors to help communities work together.
Creating job descriptions for each communications position ...

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Automobile; Financial Services; Electronics


Companies Profiled:
3M; Ford; Graybar Electric

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